Right next the “growth hacking”, the phrase “community building” became the buzzword in marketing leading into 2016. Unfortunately, most people trying to “build” a community online for their business or themselves have forgotten what a true community is and what it means to be a part of a one. At the end of the day a community is made of individuals who are bonded together through beliefs, location, or characteristics, and makes you feel accepted and heard.

Offline, we don’t force people to be a part of our community, it just happens naturally. So why is it that online we focus so much on growing the number Facebook or Twitter followers we have, commoditize likes and shares, and hope that our “community” listens to what we have to say, when we aren’t really listening to what they care about or have to say?

I say no more! If you want to foster (notice I didn’t say “build”) an online community it’s time to rid ourselves of old bad habits and craft a new strategy to get our voice heard.

Start Small: You don’t have to take on everything at once, in fact, it’s better if you don’t. Start small and just take the first step. This was the secret of Nobel Prize winner Muhammad Yunus, the founder of micro finance and micro lending. Before he retired, Yunus helped thousands of people in poverty obtain business loans without collateral. He started with just $27.

Yunus surveyed people in his community about their needs and was shocked to learn that he could assist 42 people by lending just $27 of his own money. His first project was a success and he continued to build on it, finally creating Grameen Bank. By 1997, Grameen Bank had issued $6.38 billion to 7.4 million borrowers, empowering others to build businesses and improve their own situations. Yunus went on to successfully lead several other initiatives to help the poor, starting small each time.

What small action can you take today? Take it. Small actions can build on each other but you need to take that first step.

These are just a handful of the thousands of ways you can make the world a better place! Just remember that every single thing you do makes a difference. Don’t ever let anyone—yourself included—discourage you from trying to be a better person and help others.